Rhodes Communications Selected as Advertising Agency for IBEC
NORFOLK, Va. – Jan. 4, 2012 – The International BoatBuilders’ Exhibition and Conference (IBEX) has selected Rhodes Communications, Inc. to provide advertising, marketing and public relations services for the annual boating-industry trade show.
IBEX is the premier marine technology showcase and networking event for the North American boating industry. Owned and produced by the National Marine Manufacturers Association (NMMA) and Professional BoatBuilder magazine, IBEX brings together all elements of the boating industry, including boatbuilders, naval architects, marine engineers, equipment suppliers, distributors, dealers and other marine professionals.
“We chose Rhodes Communications because of their proven track record of successful promotions for clients in the marine industry,” said Carl Cramer, publisher of Professional BoatBuilder and co-director of IBEX. “The company clearly understands the unique dynamics and drivers of the boating business, and we believe they will give us a fresh infusion of creative thinking and focus for IBEX 2012 and beyond.”
“This is a great opportunity for us,” said Jim Rhodes, president of Rhodes Communications. “We have participated in IBEX with our clients for a good many years, and it is a truly impressive event, with scores of educational seminars, conferences, formal and informal meetings, and the latest developments in boating products and services on display. We look forward to working with the show’s owners to strengthen and build its brand in the marketplace.”
IBEX 2012 is scheduled for October 2-4 at the Kentucky Exhibition Center in Louisville. The 2011 event had more than 90 educational seminars, 550 exhibiting companies and nearly 4,700 attendees.
About Rhodes Communications, Inc.
Founded in 1983, Rhodes Communications, Inc. (www.rhodescomm.com) is a full-service international communications firm specializing in business-to-business promotions in vertical markets for national and international clients. The company is headquartered in Norfolk, Va.