SOFTSCIENCE SUPREME COMFORT FOOTWEAR LAUNCHES SKIFF CANVAS FLIP-FLOPS AT MIAMI INTERNATIONAL BOAT SHOWFeb 8, 2016
Miami, Fla. – SoftScience, the innovative footwear brand known for creating supremely comfortable shoes and sandals, announces the launch of the Skiff Canvas, a unique flip-flop with natural canvas straps. Designed by lifelong sailors previously with Crocs®, Sperry® and Reebok®, the flip-flop will be available for boating enthusiasts to experience first at the Miami International Boat Show, February 11-15, 2016.
Slip-resistant and non-marking outsoles are key elements built into the Skiff Canvas, an innovative flip-flop that provides supreme all-day comfort. Constructed from proprietary Trileon™ technology, these new sandals are like standing on millions of microscopic pillows, cushioning every step.
“We believe the Skiff is the most comfortable, supportive flip-flop people will ever wear,” said John Duerden, SoftScience chairman and CEO. “We created a shoe that is lightweight and superbly cushioned – ideal for fellow boaters in and around the water.”
The Skiff Canvas features optimal arch and heel support to absorb the shock of a hull pounding the waves, engine vibration, a rocky coastline or the impact of a full day walking on a hard sidewalk. They have durable toe posts and straps for secure wear and are available in bold brights, soft neutrals and Mossy Oak Treestand®, all in natural canvas.
At the Miami International Boat Show, SoftScience will showcase a full line of supreme comfort footwear in Booth M1818, along with their retail partner, Coral Reef Sailing Apparel. This includes the self-draining Fin watermen’s shoe; the flagship Drift espadrille that converts to a clog; the lace-up Cruise boating shoe; the canvas lace-up Firefly and Dragonfly styles and the breathable mesh Light Walkers.
SoftScience, Inc. is headquartered in Oceanside, Calif., and includes a team of experienced professionals from Crocs®, Sperry® and Reebok®. The team is driven by a shared and simple passion – to make shoes with an uncompromising stand on comfort. Crafted to feel good, the shoes are uniquely different, fun and based on true footwear innovation. To purchase SoftScience footwear, please visit www.softscience.com or visit us on Facebook.
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