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SPARCRAFT ADDS NEW SALES AND MARKETING MANAGER

Mar 26, 2015

Mike Coe Joins The Sparcraft Team

Charlotte, NC - Sparcraft America is pleased to announce the hiring of Mike Coe as Sales and Marketing Manager. He will work firsthand with all Sparcraft dealers to ensure their end-users have a great experience each time they raise their sails. Mike will also coordinate the marketing efforts to help raise product awareness and make sure each dealer receives all necessary marketing support.  

Mike comes from an eight year background in sailmaking. This unique experience gives him the hands-on knowledge needed to make sure all Sparcraft dealers deliver high quality, easy to use products that enhance their customers' experience. Over the years, Mike's customers have done everything from ocean crossings, to racing all over North America, to just daysailing the Chesapeake. No matter what their needs, in each case, Mike took an active role in making sure the gear was ready to sail.

"Mike's wide experience and energy will be invaluable in directing our identity into the future," explained Vernon Hultzer, General Manager of Sparcraft America "Our goal is to be the company that makes spars that are both high performance and durable, but also very easy to use. I fully expect Mike's hands on experience will help us achieve that."

In addition to growing the market for cruising rigs, Mike will manage and grow Sparcraft's involvement in One Design racing through fleets such as the J80, Etchells, and J105. According to Vernon, "Sparcraft is well known in one design racing circles as being the best provider for classes that use aluminum spars. Mike has extensive experience in almost all of the classes we service and will be a great resource for those sailors as they look to upgrade their rig."

Mike will work from the Annapolis office on 222 Severn Ave., Eastport, MD.  He can be reached at mike@wichard-sparcraft.com.

About Sparcraft America:
Sparcraft America, based in Charlotte (NC), is the leading manufacturer of high end, custom aluminum spars ; and the aluminum One Design spar specialist. After a change of ownership in 2013, Sparcraft America has benefitted from large investment and restructuration to improve its operations, quality of the product and customer service for the benefit of its customers.

For More Information: please contact info@wichard-sparcraft.com or (401) 683-5055.

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