Summer Sailstice Expands Online Reach to Capture Worldwide Sailing AudienceApr 5, 2013
SAN ANSELMO, CALIFORNIA (March 30, 2013) – In preparation for the 13th annual international holiday for sailors being celebrated June 22, 2013, Summer Sailstice has relaunched Summersailstice.com with enhanced tools and features. The new site will increase the ease with which sailors can create, share and publicize their Summer Sailstice sailing plans. Founder John Arndt says, ‘For years the Summer Sailstice event has connected sailors worldwide in their own event portal allowing them to showcase their common sailing celebrations across the world. Now, with the relaunched site and new tools, it will be even easier for sailors to join local sailing events celebrated on the Sailstice, create events to connect one-design classes, clubs or fellow sailors and then share this with their local sailing communities.”
Summer Sailstice has continued to grow in popularity since the event was launched in 2001. Mary Greblunas of Hampton, VA owner of s/v Tiki Rose and a longstanding Sailstice participant notes, “We love sailing and have participated in Summer Sailstice since 2004. In 2005, we organized our first event with Stingray Harbour Yacht Club in Deltaville. It was so much fun having everyone on the water, plus it was a great way for us to get to meet more members in our club. In 2009, we bought Tiki Rose and never missed sailing on the longest weekend of daylight. Last year we found a permanent home for Tiki Rose at the Hampton Yacht Club. When HYC was looking for cruise captains, my hand went up and I told the group about the Summer Sailstice celebration and how it connects sailors all over the world. Joe and I are now organizing an event with Hampton Yacht Club sailors, and we love that we will be connecting with the rest of the sailing world at the same time.”
Another Summer Sailstice event planner, Mette Segerblom of Orange Coast College in Newport Beach, CA uses Summer Sailstice as an open house for their public sailing programs. According to Segerblom, “The timing of this event, which happens at the beginning of our summer sailing season, and its global sailing connection helps us elevate the visibility of our sailing programs locally and regionally. Plus we like the idea that students and others signing up for our Summer Sailstice event feel more connected to the broader world of sailing and have the opportunity to win prizes – an extra plus!’
Arndt describes his reasons for continuing to build the Summer Sailstice community, “It’s really two-fold” says Arndt. “At one level, Summer Sailstice is designed to help change the perception of the non-sailing public who often see sailing presented in a racing format or learn about it via news of a rare sailing tragedy. Sailing’s more fun, more affordable and more accessible than most people realize. A global sailing celebration, with all types of boats, big and small like Sunfish and Hobie 16s, helps showcase a much truer representation of the entire sailing world. And, at another level, within the sailing world so many individual fleets and clubs suffer from declining participation despite the efforts of many energetic volunteers working hard to bring in new people. By sailing ‘together’ in the same sailing celebration, fleets and clubs can leverage their events together, receive enhanced publicity, tap into the global Summer Sailstice prize list and leverage the tools at HYPERLINK "http://www.summersailstice.com" www.summersailstice.com for stronger results. Beyond that it’s the beginning of the peak sailing season, it’s the longest days of the year and it’s fun! “
Fellow Bay Area sailor and Summer Sailstice site developer James Dilworth, who captains his well-known Santana 22 on San Francisco Bay, says “Over the years I’ve watched the Summer Sailstice event evolve from a San Francisco-centric event to a worldwide community. The tools and applications available today on the web to make it easier for the sailing world to connect online and continue to expand this global network of sailors. And the site upgrades at www.summersailstice.com will make it even more fun for event participants to create and publicize their events and help promote the worldwide spirit of sailing.”
About Summer Sailstice
Summer Sailstice is the global sailing holiday celebrated on the weekend closest to the summer solstice. This international event was founded in 2001 to connect the global sailing community in a fun, creative, multifaceted, multi-location sailing holiday. Every year, Summer Sailstice connects more than 19,000 sailors all over the world—cruisers, racers and recreational—to celebrate and showcase life under sail. The event has expanded to include participants from Asia, across the Americas and Europe. Visit www.SummerSailstice.com or contact firstname.lastname@example.org.