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Apple store afloat?

Nov 2, 2012
The stern view of Steve Jobs Dutch-built power yacht

The stern view of Steve Jobs Dutch-built power yacht

One More Thing

The website gCaptain, which focuses on the world of professional mariners, has just run a piece on the boat that the late Steve Jobs commissioned from the Dutch yacht builder Koninklijke De Vries Shipbuilding in Aalsmeer. The 230-foot power yacht, named  Venus, has slab white surfaces and plate glass windows that look familiar somehow. Have we seen this style before? Yes, in every Apple store! Was this vessel intendeded as a proof of concept for a fleet of roaming aquatic Apple stores designed to sell iPhones, iPads and Macs worldwide? Probably not. But the concept just might work. Imagine arriving at Minerva Reefs after a long sail and there is a floating Apple store. You could buy the latest iPad Mini with no waiting.   

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