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Trojan Battery Expands Distribution in Western Region

Jun 19, 2012
SANTA FE SPRINGS, Calif. — Expanding its distribution network in the western region of the U.S., Trojan Battery Co., the world's leading manufacturer of deep-cycle batteries, has added Factory Motor Parts as its newest master distributor to service the territory. Factory Motor Parts will offer Trojan's complete line of deep-cycle flooded, AGM and gel batteries for key market segments such as motive power, industrial, recreation, transportation and energy storage applications. 
 
"Trojan Battery's strategic master distributor program is a cornerstone of the company's success in the battery marketplace," said Dave Godber, executive vice president of sales and marketing. "This newest master distributor will provide dedicated sales and support services specifically for Trojan customers in the western region of the country. This agreement expands Trojan's distribution network enabling us to readily meet customer demands for deep-cycle battery products for a variety of applications. The partnership will enhance Trojan's ability to provide the high level of service our customers have come to expect from Trojan Battery."
 
Trojan's agreement with this new master distributor expands its reach to service Trojan's key markets. In addition, the company will focus on distributing Trojan's OverDrive AGM 31™ battery designed for the commercial trucking industry across North America. 
 
"This partnership enables Trojan to continue to expand its offerings of high-performance, reliable batteries for not only the transportation industry, but also to service other markets which rely on deep-cycle battery technology for their applications," Godber said. "With its reputation for unmatched product availability combined with exceptional service and knowledgeable staff, Trojan customers will benefit from this master distributor's expert advice to leverage Trojan's exclusive deep-cycle battery technologies that best maximize the performance of their specific applications." 
 
About Trojan Battery Company 
Trojan Battery Company is the world's leading manufacturer of deep-cycle batteries and a battery technology pioneer, having built the first golf car battery in 1952. Trojan deep-cycle batteries provide power for a wide variety of applications such as motive power, industrial, recreation, transportation and energy storage. Founded in 1925, the company is ISO 9001:2008 certified with operations in California and Georgia, and maintains two of the largest and most extensive research and development centers in North America dedicated to engineering new and advanced battery technology. For more information on Trojan Battery Company, visit www.trojanbattery.com.

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