Last year saw the exciting debut of the “Best in Show” awards at the United States Sailboat Show in Annapolis, MD, with a handful of top exhibitors taking home the glory and bragging rights for the inaugural competition. And once again, the competition is heating up as more sailing exhibitors vie for the gold and industry acclaim once again at the 2011 Annapolis Show.
“The Best in Show Awards are designed to recognize exhibitors for marketing excellence in presenting their products and services at the United States Sailboat Show,” said Sail America Executive Director Jonathan Banks. “Last year’s event established the benchmark, so we’re looking for even better exhibitor participation this year.”
Sail America will be judging the contest with the help of four independent judges who will use the following criteria to select the winners:
- The display projects a quality image – attractive, clean and well lit.
-
The display creates a positive sailing lifestyle image.
-
The display is inviting and accessible to attendees.
-
There is good traffic control with systems in place to register prospects.
-
Staff is attentive and professional.
-
There is consistent branding throughout the display (i.e. booth design, collateral, signage, staff attire, etc.).
There will be an overall “Best in Show” winner and prizes will be awarded in the following four categories:
1. Best Booth Display – 200 square feet and under
2. Best Booth Display – Over 200 square feet
3. Best Boat Display – Fewer than 5 boats
4. Best Boat Display – Five or more boats
Winners will be announced during the Sail America Members Meeting being held at the Marriott Hotel on Friday, October 7 at 8:00 am, sponsored by United States Yacht Shows.
United Sates Yacht Shows, Inc. www.usboat.com 410-268-8828
980 Awald Road, Suite 302
Annapolis, MD 21401
